Meet Soldier Field’s Fancy New Jumbotrons
Think you’ll be better off on the couch in front of the flat screen to watch Da Bears this fall? The Bears thought you might. So they’re blowing up the flat screens of their own–and they’re way bigger than yours.
The two end zone LED boards, which measure 128 feet in width and 40′ in height, replace the original 82′ by 23′ boards installed with Soldier Field’s renovation in 2003. That original size, while not small for 2003, has become outdated by modern stadium standards and was one of the smallest in the NFL.
So you’ve got 1080p HD on your living room Panasonic? Touché, say the Bears. The new boards will feature 1080p, the highest quality available for LED boards.
In addition to showing live action and replays, the boards will show scores and stats updated in real-time from games around the league. In 2011, the NFL mandated that stadium boards show fantasy football stats from across the league. This will surely help the Bears do more of that.
Also new are ribbon LED boards along the entire facade of the 200 and 300 levels on the west side of the stadium. The 200 level ribbon is entirely new while the 300 level ribbon replaces a smaller one.
Fans seated on the west side especially will appreciate an all-new lounge that resembles an upscale sports bar, named “The Den Presented by Xfinity”. The Den is a significant upgrade over the “Comcast Bears Den” which previously occupied that space behind sections 136 and 138. Passes to The Den are available to purchase for a full season or single-game pass.
The Den will be open for two hours before and two hours after each game. It’s the west side complement to the larger United Club on Soldier’s east side, an exclusive three-level modern club facility. Both feature full-service bars, chef-prepared food, plentiful TVs, game audio and comfortable seating, and are available for private events.
While the Bears have never struggled to fill Soldier Field, management recognizes that a significant portion of their fan base doesn’t feel the need to make the pilgrimage to the stadium. In response, they’re investing in a better stadium experience. $15 million of the $22 million project was funded by the Bears, with the Park District picking up the remainder.
Bears preseason begins at home against the Miami Dolphins on Thursday, August 13. The regular season starts exactly a month later at home against the Green Bay Packers. Remember, size matters, and you can’t beat the Bears’ new LEDs.
Image Source: Chicago Bears